See full panel description

Organizations that manage their own parking (employers, schools, and residential buildings), often offer free or subsidized transit passes to encourage the switch away from driving. These programs are so effective that agencies, including CapMetro, tailor pass programs for these organizations. But CapMetro is in the process of modernizing its fare payment system, and is expected to launch a contactless open loop system (bring your own card). Riders will have more ways to pay than ever, so what does that mean for these pass programs? How can local organizations leverage these new tools to change driver behavior?