Travel Training: Achieving Mobility Independence and Breaking Commute Barriers
As Veronica O. Davis writes in her book “Inclusive Transportation”, ‘capacity building moves beyond engagement to ask how you are providing resources for the community to continue to expand its work’. Through our Travel Training programs, goDCgo and the Dulles Area Transportation Association (DATA) are building capacity, using outreach and marketing to create educational opportunities, to meet people where they are, and to equip them with the knowledge and resources to navigate their cities sustainably and confidently.
This session will explore the vital role of travel training in fostering accessible and equitable commute options for all members of the community, particularly those facing mobility challenges, disabilities, or barriers to transportation. Attendees will learn how targeted travel training programs can empower individuals to confidently navigate public transit systems, improving mobility independence and access to essential goods and services.
Learn how goDCgo and Dulles Area Transportation Association are moving beyond engagement, to empower residents to make informed, sustainable travel choices. This session will cover best practices for designing inclusive travel training programs to cater to diverse needs and discuss outreach and marketing strategies implemented to help all residents confidently navigate transit systems, improving mobility independence and access to essential services.
Panelists
Samantha Huff is a TDM Marketing Manager with a background in digital and traditional marketing as well as marketing strategy. For five years and counting, she has worked at Foursquare ITP on the District of Columbia’s TDM program, goDCgo. She is passionate about using marketing to make the world a better place and has found the ability to do that through TDM. Samantha’s marketing endeavors at goDCgo have been recognized nationally and locally through numerous ACT awards and webinars.
Necole Jackson is a Marketing and Communications Specialist for Clark Communications. With more than 10 years in communications, marketing, and social media, she brings a plethora of expertise to clients in building content, campaigns, and brand awareness. As the Residential Services Marketing Specialist for goDCgo, she utilizes various traditional and non-traditional strategies to promote sustainable transportation throughout the District of Columbia with the goal of building retention and actionable responses utilizing various platforms.
Terri Lamb is the Director of Programs and a travel trainer with the Dulles Area Transportation Association where she oversees the development, implementation and evaluation of DATA’s programs and initiatives.On any given day you’ll find her strengthening existing partnerships and/or building new relationships with Northern Virginia organizations whose clients would benefit from DATA’s programs. Her efforts have made DATA a Northern Virginia pioneer in travel training for seniors, individuals with disabilities and workforce development clients. She is thrilled when she runs into a former trainee out on a bus or metro.